SEO (Search engine optimization) is the process of optimization of web pages and their content so that it is easily discoverable by people searching for the specific terms relevant to the website. The term SEO also denotes the process of making web pages easier for the search engine indexing software to find, to scan and index the sites.
Every single day, Billions of searches are made on the internet which means there is an immense amount of highly intended and specific traffic. Many searches are made for specific products and services which users intend to pay for.
The searches are called “Commerical Intents” which means the users are searching for the particular products and services which are offered.
A search query like “I want to buy a car” clearly indicates that the user is interested to buy a car and this is a clear example of Commercial Intent.
That indicates SEO is necessary to get more traffic from diverse sources and to get repetitive visitors. It plays an important role in online business websites as well as other associated sites.
There are a variety of SEO Tools which are provided free of cost and can be helpful in your online business.
Google Analytics is one of the most popular data analytics software used globally. It is as essential to online marketing as air is to humans. There are no other data sources that come up with high quality and detailed information similar to Google Analytics. In an era dominated by Google and Its products, it’s what every online marketer wants to establish. Most of the other data analytics tools rely on the data provided by Google using API interface.
www.websitechecker.ca is a free SEO provider tool that has more than 50 different SEO tools available for webmasters and SEO professionals to use to check the SEO of their website. This website provides free SEO analysis and can be very helpful to understand how to improve SEO of your website. take advantage of free SEO tools in Canada and enjoy free SEO analysis.
- Keyword Planner
The keyword planner has the combined functionality of the Keyword Tool and Traffic Estimator to make it simple to plan search campaigns. It can be used to find new keyword and ad group ideas and to get performance estimates to find the perfect bid and budget.
Keyword Planner can be accessed by logging into
Google Ads -> Tools -> Keyword Planner.
The Mozbar extension is a tool for web browsers like Google Chrome and Firefox that provides valuable criteria and link profiles for Search Engine Optimization (SEO) profiles. It provides valuable and actionable insights to the user about the SEO decisions.
The Woorank tool provides simple and actionable insights that will help increase the search ranking, website traffic, and audience engagement. Based on 70 different criteria, the Tool analyses the website on a 100 – point scale. It provides a competitive edge that analyzes every page to find flaws causing it to suffer in the Search Engine Result Pages.
- Neil Patel SEO analyzer
If you want more search traffic with a web analysis report, the Neil Patel SEO analysis tool can help by pointing out errors that can increase the rankings. It shows the complete list of errors that hinders a website from achieving the top spot in Google. The report can be re-analyzed to check if the work is done right. It provides step by step methods to not only find the errors but also give methods to fix the errors.
So these are some of the free SEO analysis tools that can be utilized for your digital marketing stands but if you’re serious about Search Optimization then paid subscription SEO tools are a must to carry on.